More Than Sharp Images

Date: 2016.11.23 ~ 2016.11.25

Venue: Shanghai University, Shanghai Film Academy, Tank Club

Booth: JCineCast Booth

City: Shanghai, Guangzhou

Seminar “Tell Story with Good Lens and Filter”  will be held on 23 Nov and 25 Nov in Shanghai and Guangzhou. JCineCast invites photographers, directors of photography, filmmakers, shutterbugs and equipment leasing companies with Schneider to attend this event.

Shanghai Session

Date/Time:   23 Nov 2016, 1pm to 5 pm

Location:       Shanghai Film Academy, Theatre 404 Shanghai University, 149 Yangchang Road

Host:             Mr. Zhang, Shanghai Film Academy, Shanghai University

                     Mr. Hao, Technical Manager, JCineCast

Guangzhou Session

Date/ Time:   25 Nov 2016, 1pm to 5pm

Location:       Ground Floor, A13-3, 28 Nan Shi Lu Originality Park, Zhuhai District, Guangzhou


Dr. Ira Tiffen , MPTV President, Schneider

Have more than 40 years’ experience in optical glass development and research, create many important filter effects, and achieve a number of patents.


  • OSCARS Technical Contribution Award
  • EMMY Primetime Award
  • Member of American Society of Cinematographers (ASC)
  • Academician of Society of Motion Picture and Television Engineers (SMPTE)
  • Honorary Doctorate of Columbia College

Overview of Seminar:

The First Part   About Lens

  • How to define the “style” of lens
  • Bokeh, lens luminous efficiency, lens flare
  • Match your needs from appearance, color, size and weight angles

The Second Part   About Filter

  • Share the advantages of Flier
  • Effects of filter
  • Skills and experience of using filter


Please contact us immediately to register in advance and receive gifts.

Please contact us by e-mail ( or call us at 400-9696-223.

Thanks for your support, and we look forward to seeing you at the “Tell Every Story with Good Lens and Filter” event!